The joke is by Emanuele Quintarelli who, faced with the characteristics of the information architect listed by Joe Lamantia during the information architecture summit in Trento, suggested this additional additional quality.

The reflection comes after the annual Italian Information Architecture Summit . Many have been the stimuli and the reflections on a field and a profession that is acquiring maturity and has told numerous cases of excellence. In Italy, everyone has agreed, it is not easy to be an information architect, the profession is still rather difficult to implement and companies are still looking for programmers as a panacea for all the problems / ills of the web.

What we mean by information architecture (AI)

Already in 1998, Morville and Rosenfeld emphasized the difficulty of making friends and relatives understand what their work consisted of (and they made it on the street!):

I’m an information architect. I organize huge amounts of data on large websites and intranets so people can easily find what they’re looking for … I help my company make it easier to find products in their online stores … I deal with the problem of information overload, which is lately everyone complains (Rosenfeld and Morville 2002).

The definitions of the fathers of the AI ​​still hold good the impact of the fast changes of the internet, in fact if we look for the definition of AI on Wikipedia we find:

Information architecture, also called information architecture, from the English term “information architecture”, is the logical and semantic organizational structure of information, contents, processes and functionalities of a computer system or application.

Information architecture is the core of any interaction design project. Applicable also outside of the computer environment, this structure is the fundamental core of any set of contents and data intended for use and, integrating information and processes, plays a key role in defining the real degree of usability and usability of a digital system for the end user.

The information architecture includes the technical and cultural tools for organizing, cataloging, searching, browsing and presenting content and data in the various formats available (digital and otherwise).

According to a well-known scheme proposed by Peter Morville and Louis Rosenfeld, the fundamental purpose of information architecture is to relate users and content, with a business purpose.

As for the Web, the two main aspects of information architecture are: the description of data (metadata) and interoperability.

In fact, until today the AI ​​has dealt with the structure of the sites, both in the preliminary design work and during the construction. Its role is that of glue between graphics, content and design. According to the definition of the famous architect Richard Saul Wurman , a good information architect must:

  • organize the intrinsic models in the data, making the whole clear
  • to create a structure or map of information that makes it possible for each of them to go back to their own cognitive journey.